Roadshow
Almarai National Roadshow
A multi-city roadshow built around the Cyber Stage for rapid, repeatable brand activations.
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The brief
Project at a glance
Almarai's national roadshow needed the same premium build in every city — Medina, Riyadh, and beyond — on tight travel schedules between venues.
- Client
- Event
- Roadshow
- Date
- Q3 2024
- Location
- Medina
Solutions used
What we delivered on this project
- Cyber StageHotSpot's signature mobile activation: a fully branded stage with on-board LED, spatial audio, and crew for launches, venues, and festivals.
- Sound SystemsFrom intimate corporate audio to full concert-grade rigs, HotSpot designs, supplies, and operates sound systems for events of every scale.
- Stage & TrussesFrom compact platforms to large-format concert stages, HotSpot designs, supplies, and builds the stage and truss structures that hold your show together.
Gallery
Moments from the build
A closer look at the production, on site and in action.
Our process
How we made it happen
From first plan to final cue — the steps behind the delivery.
- /01
Brief & discovery
Mapped every stop on the roadshow to define a build that could travel safely between Medina, Riyadh, and beyond.
Brief & discovery
Mapped every stop on the roadshow to define a build that could travel safely between Medina, Riyadh, and beyond.
/01 - /02
Design & engineering
Engineered a repeatable Cyber Stage footprint and standardized sound/truss packages for consistent output at each venue.
/02Design & engineering
Engineered a repeatable Cyber Stage footprint and standardized sound/truss packages for consistent output at each venue.
- /03
Build & rehearsal
Load-in and teardown were rehearsed against tight travel windows so the rig moved as fast as the tour schedule.
Build & rehearsal
Load-in and teardown were rehearsed against tight travel windows so the rig moved as fast as the tour schedule.
/03 - /04
Show & delivery
Delivered the same premium activation experience at every city stop, city after city, without surprises.
/04Show & delivery
Delivered the same premium activation experience at every city stop, city after city, without surprises.
More work
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